Natural Bleach Sdn Bhd was founded in 1994 by Dr Tan Chee Hong, who also founded the Matrix group of companies.
In 1977, Dr Tan started his first business MATRIX Sdn Bhd. This business supplied equipment to the up & coming edible-oil refining industry in Malaysia. Matrix grew to be a major supplier of refinery equipment in the region and beyond.
However, Dr Tan realized that supplying refinery equipment offered limited long-term prospects for residuals and repeat business, whereas there will always be a need for food and personal care products. He therefore looked for opportunities where he could utilize his skills in chemistry as an edge in such businesses.
Dr Tan spotted an opportunity in the market, and in 1978 founded Matrix Flavours & Fragrances Sdn Bhd (MFF), as the first locally-owned South-East Asian flavour house.
MFF has since offered tailor-made solutions for customers, locally, regionally and globally.
In 1994 the business in palm oil related products was expanded with the establishment of Matrix Oleochemicals Sdn Bhd (MOSB), to develop & manufacture specialty oleochemicals, and Natural Bleach Sdn Bhd was established to manufacture and market cost-effective natural bleaching earths.